HERO
HEADLINE
1–2 lines of subtext
You’re allowed to arrive as you are.
MICRO VALIDATION
1 line:
(more embodied, less conceptual)
“If something in you is shifting…”
ORIENTATION
“what this work is” + “what is this NOT?”
2–4 lines of grounded explanation — keep this section short + precise
Orientation should support the Summit, not compete with it
must include: grief, relational, not fixing
SUMMIT
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SUMMIT NAME
one-line emotional hook — (make this section a doorway, not just info)
Who it’s for
What it is
What they’ll experience
WAYS TO ENGAGE
Newsletter
Stay gently connected to the work
Retreats
Step into deeper, in-person immersion
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ABOUT BINDI
3–5 lines (grounded + human):
who she is
how she works
why she does this
(this is doing trust work, we’re not storytelling yet)
ABOUT
FINAL CTA
if something in you knows…
(Short line — decision moment)